Marketing 2020 Events to Seniors Can Pay Long-Term Dividends

Before you get all upset about kids spending too much time in front of a screen, think about where they’re learning it. A new report shows that older individuals who stay active not only have better health but have a better mental and cognitive state. Unfortunately, the number of adults who actually do get active is low.

And it’s not like there’s a lack of evidence. The American College of Sports Medicine, in a recent announcement, noted that considerable research has proven the benefits of various combinations of physical activity, such as progressive resistance training, multicomponent exercise, dual-task training, tai chi, yoga, and dance. Such activities are seen as key to preventing falls (which can have catastrophic consequences) and in general, staying mentally sharper.

Unfortunately, ACSM notes, the proportion of older adults meeting recommended physical activity guidelines remains low (27%).

See the full article here

Media Contacts

West Michigan Sports Commission:

Katy Tigchelaar

Kim Skeltis, Blue Blaze PR

Meijer State Games of Michigan:

Eric Engelbarts, II

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