Sports tourism revenue reaches new heights
Grand Rapids Business Journal | By: Danielle Nelson
Revenues from sports tourism have soared, creating a ripple effect on the West Michigan economy.
Visitor spending from 76 youth and amateur sporting events fueled $61.1 million in the area economy in 2017, according to the West Michigan Sports Commission. That is a 32 percent increase compared to 2016, which brought in $46.2 million.
Throughout 2017, there were 76 sporting events that brought 202,000 athletes and visitors, resulting in 43,961 sports-related hotel nights booked.
The State Games of America, the top event of more than 30 individual state game competitions, generated $10 million in visitor spending, which included lodging, food purchases and miscellaneous spending from Aug. 3-6.