West Michigan Sports Commission Reports Records Spending From its Events
The West Michigan Sports Commission had a lot of “mosts” to report in highlighting its work from 2019.
The year included sporting events such as USA Hockey, USA BMX, USA Softball, USRowing and National Collegiate Athletic Association (NCAA) – a first for many of them in West Michigan.
As for the "most," the WMSC reported records in:
- Youth and amateur sporting events in a single year in its history with 99 events;
- Athletes and visitors in one year at 230,382, generating $54.3 million in estimated direct visitor spending;
- Hotel room nights with 50,245;
- Hosting the most tournaments in a year at the Art Van Sports Complex, generating $6.1 million in estimated direct visitor spending.
Compared to 2018, the 99 events represented a 12.5 percent increase and visitor spending was up five percent, according to the WMSC.
“Last year was especially strong for sports tourism in West Michigan,” Mike Guswiler, president of WMSC, said in a press release. “We have built a solid reputation with our Art Van Sports Complex, we continue to strengthen relationships with national rights holders such as USA Softball, and we have great partnerships with our local collegiate sports facilities and programs. All of that led to an impactful 2019, which we hope will continue.”
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