CONTACT: Katy Tigchelaar – West Michigan Sports Commission – (616) 233-3564 –


 Ron Suffolk – 248-921-1032-         


Registration Open Now


Grand Rapids, Mich. June 14, 2012 – On August 5, 2012 The Color Run group is travelling to Grand Rapids to organize the first color dust race in the city.  The race starts and finishes at Calder Plaza (315 Ottawa Ave NW, Grand Rapids, MI  49503).  It is one of over 40 races that are happening across the United States in 2012.


The Color Run has been called “the happiest 5K on the planet.”  It is more about enjoying a colorful day with friends and family than speed.  Participants will run through downtown while volunteers ambush participants with colored dust (100% natural and safe) at each kilometer mark.  Each kilometer mark is represented by a different color and a “Color Extravaganza” awaits runners at the finish line.


Nearby races in Ann Arbor and Chicago have sold out at over 10,000 participants.  Registration is open and has over 8,000 people who have already signed up.  The fees are the following:

Individual                                           Teams (of 4 of more)

$45 until June 1st                                 $40 until June 1st

$50 until July 1st                                  $45 until July 1st

$55 after July 1st                                 $50 after July 1st


Participants will run in heats of 1,200 every ten minutes beginning at 8am.  Following the race, the Finish Festival will be at Calder Plaza.


“The West Michigan Sports Commission is excited to be hosting a Color Run 5k.  The overwhelming attraction to tie sport and fitness with this unique participant experience will draw visitors from across the state and neighboring states,” indicated Mike Guswiler, Executive Director. 


The Color Run does have charity partners for the event through group volunteering.  Organizations can receive $300 for 15 or more volunteers provided.  Volunteers will help at the finish line, packet pick up, throw color powder, and clean up the event.  If you are interested in volunteering you can contact Matt Christensen at


To register or for more information please visit


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About the West Michigan Sports Commission:

The mission of the West Michigan Sports Commission is to promote Michigan’s West Coast as the premier venue for hosting a diverse level of youth and amateur sporting events, enhancing the economy and quality of life in the region.


About The Color Run:

The Color Run is a feel-good, happy, colorful event. Color Runners of all shapes and sizes happily go from wearing pristine white clothing to being covered in prismatic color. At each kilometer mark, a different color of powder fills the air and covers the participants creating an ever-increasing spectrum of color and beauty. At the finish line, the color festival kicks off and the air is filled with millions of vivid color combinations as participants get in on the color throwing fun as well. It was clear from the beginning that The Color Run has some hidden magic. The Color Run Tour has quickly developed into a wonderful and surprising sensation.

Media Contacts

West Michigan Sports Commission:

Katy Tigchelaar

Kim Skeltis, Blue Blaze PR

Meijer State Games of Michigan:

Eric Engelbarts, II

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