CONTACT: Eric Engelbarts - Executive Director, Meijer State Games of Michigan; (616) 608-1837;

CONTACT: Amy Miller – Director, Marketing & Corporate Communications, Priority Health; (616) 464-8571;

Heart of West Michigan United Way and Michigan Blood Named Official Charity Partners

GRAND RAPIDS, Mich., June 6, 2018 – Priority Health has been named as the presenting sponsor of the West Michigan Corporate Challenge. The West Michigan Corporate Challenge presented by Priority Health will take place September 5-8, 2018 at various venues throughout the greater Grand Rapids area. Endorsed by the Michigan Fitness Foundation, the West Michigan Corporate Challenge brings together West Michigan businesses to get active through friendly competition.

“Priority Health is proud to play a part in bringing an event to West Michigan that engages local businesses and their employees in promoting teamwork, getting active and having fun,” said Megan Schmidt, vice president sales and client services for Priority Health. “By partnering with the West Michigan Corporate Challenge, we are able to further our commitment to employer wellbeing and the solutions we offer by encouraging companies to think, act, work and live healthier.”

Heart of West Michigan United Way and Michigan Blood have been named official charity partners. Companies can work with our charity partners to earn points towards their team total. The Heart of West Michigan United Way will be taking donations from each team with the money raised providing rental assistance or intervention to help keep a family in their home. Businesses can also work with Michigan Blood to organize a blood drive, attend a community event or schedule donation at a Michigan Blood location.

Other sponsors of the West Michigan Corporate Challenge include: Experience Grand Rapids, Subway, IHeart Media, Heglund Sova Realty, Meijer State Games of Michigan and the West Michigan Sports Commission. Sponsorship information is available at

Deadline for registration for the West Michigan Corporate Challenge is August 17th. For more information on registration, please visit


About the Meijer State Games of Michigan:

Modeled after the Olympics, the Meijer State Games of Michigan, a West Michigan Sports Commission signature event, welcomes athletes regardless of age or ability, and embodies the values of participation, sportsmanship and healthy living among residents of Michigan. Since its inception, the Meijer State Games of Michigan has hosted over 63,000 athletes, contributing over $25 million in estimated economic impact.

Priority Health:

Priority Health is an award-winning, Michigan-based non-profit health plan nationally recognized for improving the health and lives of the people it serves. It continues to lead the industry in engaging members in their health, delivering effective health and disease management programs and working with physicians to improve health care outcomes and performance. Priority Health is one of only 20 health plans nationwide offering wellness programs accredited by the National Committee for Quality Assurance, an organization which also rated it among the best health plans in the nation. The State of Michigan named the Priority Health HMO the benchmark plan for all individual and group HMO plans to model.

Priority Health offers a broad portfolio of health benefit options for employer groups and individuals, including Medicare and Medicaid plans. Its network of health care providers features 95 percent of practicing physicians available in Michigan and more than 900,000 health care providers nationwide.

Media Contacts

West Michigan Sports Commission:

Katy Tigchelaar

Kim Skeltis, Blue Blaze PR

Meijer State Games of Michigan:

Eric Engelbarts, II

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