GRAND RAPIDS, Mich., November 9, 2017 – John Beilein, the Head Basketball Coach for the University of Michigan will be the featured speaker at the 12th Annual West Michigan Sports Commission Luncheon on Wednesday, May 2, 2018 at 12 p.m. (noon).  The luncheon will be held in the International Ballroom of the JW Marriott Hotel, 235 Louis Campau Promenade NW.

Considered to be one of the best tactical basketball minds in the country, U-M's David and Meredith Kaplan Men's Basketball Head Coach John Beilein has continued to be an innovator in college basketball during his four decades patrolling the sidelines. Beginning his 11th season, he has collected a program-record 215 victories and guided U-M to seven NCAA Tournament appearances, including reaching the Sweet 16 in three of the last five years, back-to-back Elite Eights and a trip to the Final Four in 2013 following a 20-year absence.

Beilein has led the Wolverines to a pair of Big Ten regular season crowns, earning a share of the 2012 Big Ten regular season title with a 13-5 record -- the first for the program since 1986 and the program's first outright Big Ten crown in 28 years in 2014 with a 15-3 record, winning the league by three games. Last season, Beilein and his Wolverines survived a plane accident prior to leaving for the Big Ten Tournament. After reaching Washington, D.C., U-M rattled off four-straight wins to claim the conference tournament and earn an automatic berth to the NCAA Tournament.

The 2013 Big Ten Coach of the Year, Beilein has guided 12 Wolverines to All-Big Ten honors as well as coaching Trey Burke and Nik Stauskas to back-to-back Big Ten Player of the Year honors (2013 & '14). Additionally, Beilein has had eight Wolverines selected in the NBA Draft, with six first round and two top-10 selections.

“We are looking forward to having Coach Beilein back as our annual luncheon speaker,” said Mike Guswiler, President of the West Michigan Sports Commission.  “It’s been 10 years since he last spoke to our audience and a lot has happened to the program since then, most notably the NCAA Tournament run the team had last year preceded by the plane accident.  I am sure our guests are eager to hear firsthand from such leadership.”

The West Michigan Sports Commission Annual Luncheon is sponsored again this year through the support of Steelcase, Inc.; Smith, Haughey, Rice & Roegge; Swift Printing & Communications and DP Fox.  As with past years, this luncheon serves as a fundraiser as well as a progress report to our stakeholders on the success of the organization; promoting and hosting youth and amateur sporting events in the region for economic enhancement, healthy living and creating a vibrant community through sport.

“In the more than nine years since our inception, the WMSC has helped secure or support more than 640 youth and amateur sporting events, which have contributed well over $290 million in direct visitor spending in West Michigan,” said Guswiler. “We want to set a path for future sporting endeavors, yet also celebrate our successes as we have always done at this annual event.”

Reservations can be made by contacting Angie Cena at (616) 608-1842 or  A table of eight is $700, and single tickets are $100 per person. Luncheon information is also available online at


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About the West Michigan Sports Commission

The West Michigan Sports Commission, a non-profit 501 (c) (3), works to identify, secure and host a diverse level of youth and amateur sporting events to make a positive impact on the economy and quality of life in the region.


Media Contacts

West Michigan Sports Commission:

Katy Tigchelaar

Kim Skeltis, Blue Blaze PR

Meijer State Games of Michigan:

Eric Engelbarts, II

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